Write Deal Association is made up of a group of professionals hailing from different artistic backgrounds – from script writers to researchers, from composers to designers. This project, which is called IMPATT, consists of four printed and electronic publications which include interactive articles and interviews that come to life through Augmented Reality (AR). The magazines are distributed free of charge and free of advertising space, to all schools in Malta and Gozo, as well as to orphanages, children’s hospitals, and other young groups. The artistic professionals behind this project aim to change society and raise awareness about pressing environmental issues, through art, one child at a time.