Allura’s projects and events involve artists, charities, sponsors, educational and ecclesiastical institutions, hotels, retailers, brands and other stakeholders. Allura understands that art-lovers are no longer interested purely in the finished artwork, but also in the artists themselves and the stories behind their work. This project is designed to impart artistic knowledge, skills and the artistic process to other artists, art students and the public. With a variety of genres, styles, concepts, and techniques, the final production will also serve as a learning resource in schools and ultimately preserve Malta’s finest contemporary artists after their lifetime for future generations to enjoy.